Campaign Platform
AARP Member Campaign Platform
A nationwide Spanish-language member campaign platform designed around secure promotion entries, API and AWS-backed data workflows, measurable engagement reporting, and long-term client ownership through WordPress.
Tech Stack
Overview
The AARP campaign needed a polished promotional experience with reliable entry handling, partner reporting, and a clear ownership model after launch.
Challenge
Promotional campaign platforms have to earn trust quickly: secure forms, clear entry paths, analytics visibility, and content flexibility all matter. The experience also needed to serve Spanish-language audiences smoothly.
Approach
I structured the campaign around React, secure API and AWS-backed workflows, analytics instrumentation, and a WordPress transition path so the client could manage content independently after launch.
Architecture Work
- Modeled the React campaign experience around secure entry workflows.
- Connected promotion and sweepstakes data flows to API and AWS storage.
- Defined analytics triggers for measurable partner reporting.
- Mapped the WordPress handoff so content ownership could move to the client.
Business Impact
- Gave partner agencies measurable engagement data.
- Improved trust through secure data collection patterns.
- Reduced future dependency on engineering through WordPress handoff.
Engineering Signal
- Able to ship polished campaign experiences under real stakeholder pressure.
- Understands analytics, secure workflows, and maintainable handoff.
- Comfortable balancing custom engineering with editor-friendly platforms.