Content Platform
Mountain Logworks
A modern content platform for a handcrafted log-home business, focused on clearer storytelling, flexible Gutenberg editing, responsive presentation, and a stronger SEO information architecture.
Tech Stack
Overview
Mountain Logworks needed a website that better reflected the quality of its craftsmanship. The rebuild modernized the brand's digital presence while giving the business a more flexible WordPress content foundation.
Challenge
The site had to make custom craftsmanship feel tangible online while also improving maintainability and search visibility. The solution needed to be polished but easy for a small business to own.
Approach
I restructured the site in WordPress and Gutenberg, pairing stronger content architecture with a visual system that better showcased the company's log-home work and made future updates straightforward.
Architecture Work
- Reframed the brand website around craftsmanship and clarity.
- Designed a Gutenberg editing system for easier updates.
- Improved responsive presentation across devices.
- Strengthened SEO-oriented content structure.
Business Impact
- Made the company's work feel more premium and credible online.
- Improved organic discovery foundations.
- Reduced friction for future content updates.
Engineering Signal
- Can tailor digital experiences to the business behind the site.
- Balances brand storytelling with practical CMS implementation.
- Strong eye for maintainable small-business web foundations.